Apparel Industry's Most Valuable Changes
Three major changes in the apparel industry that have benefited the industry were the introduction of Artificial Intelligence, computer applications, and personal consumption of clothing causing a more consumer driven market.
Artificial intelligence, also known as AI, is the simulation of human intelligence processes by machines, especially computer systems. After the 1950s more automation was involved in the industry. From the 1960s to early 2000s there were changes in structures and focuses around US apparel companies. This was due to globalization manufacturing going abroad. This allowed for cheaper labor and fewer stringent laws around manufacturing.
Computer applications is basically a software program that runs on your computer, tablet, or phone. These applications were introduced into the fashion industry allowing for consumers to browse a company’s products online. Apps on the phone allow users to shop directly from the link without having to open the browser, instead it is all in one app for the specific store. One other major idea was hang tags with barcodes. These barcodes, once scanned, allow a company to view all the inventory regarding that product and the details associated with it.
Lastly, personal consumption of clothing increased during the past five decades, rising from 21.2 billion in 1961 to 269.3 billion in 2011. This increase opened numerous doors in the industry. This caused a more consumer driven market to emerge, prior to this it was a designer/manufacturer driven market. It is now critical for companies to be in touch with targeted consumers, they are including them into style decisions.
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