The Importance of Planning

 

The importance of planning in the fashion industry is huge. Planning and control deal with many issues: communication, complex product specifications and quality requirements, travel to visit factories and negotiate prices, varying production lead times, stability of foreign governments, human rights, international economic issues, US government regulations and terrorism concerns, as well as workers safety, environmental damages, and health issues. All of these issues must be taken into consideration to plan accordingly. It essentially is important that the planning delivers the right quantity of the right product at the right time and place. Companies must analyze upcoming trends, customers' wants, and forecast the colors of the season. In the instance of wrong planning, the com[any will face stock overflow issues resulting in not achieving desired returns. 

The role of merchandising and marketing calendars in planning and control is quintessential to the success of the company. Marketing calendars key elements include line preview dates, line release dates, start ship dates, end ship dates, weekly sales plans, and weekly shipping plans. The form of these calendars is typically a spreadsheet giving a birds eye view of a retailer's merchandising plan and marketing strategy for a new product. No matter the amount of products, these calendars will help a company plan their marketing strategy and keep their audience engaged. Monthly plans can change and with and organized outline it will be much easier to alter and build a strategy moving forward. 

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